...Well, in two niche camps, anyway - The Minecraft community and the Augmented Reality community. Despite its raw simplicity, this video more than any of the other concepts I produced has made an impression. This is probably because, not only would many people love to see this happen for real, but they can believe that it is possible, and perhaps not even that far off.
With a simple camera move in the real world, a basic alignment of the Minecraft world, and an adequately synchronised step forward in both worlds, you have something that people can relate to the technology. Plus a little bit of wobble and blur to fend off the Hollywoodists and make it believable as a modern, slightly laggy AR engine.
As well as being Tweeted and +1'd by some brainy academics and innovators, this video has been posted by the authors of many leading Augmented Reality news sites, communities and blogs, including Augmented Reality Overview, Augmented Views, Augmented Reality Layer, and Augmented Times.
Keep this idea in your minds, kids, 'cos there's a bigger splash to be made yet!
Showing posts with label Augmented Reality. Show all posts
Showing posts with label Augmented Reality. Show all posts
27/07/2011
Kudan / Qoncept 'Digital Hijack' of the London Gherkin!
For a few weeks now I've been working an internship at Kudan, part of Clifton Cowley in Bristol. My job is to produce video mock-ups that represent the Qoncept marker-less augmented reality engine. This idea suggests something that could be used to promote good sexual health - or advertise condoms, of course...
Watch the video (in 1080p!) and let us know what you think!
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